Wednesday, June 25, 2008

Real Estate Search Engine Optimization

So you wanna know how to get on Page 1 of Yahoo, Google or MSN huh?

Well - lets mark this tutorial as step 1. Please note this is not the only thing you need to do to rank highly and effectively and STAY THERE. This is only the first part of my Tutorial - so make sure to check back and find out more :)

Link Building

What is it?
Simply put it is the process of creating a bunch of link-backs to your website.
i.e. You go to www.dmoz.com and sign up for your category with your website and waa laa - a link back to your site.

What good will it do me?

Well search engines count links to your site like Votes. The more votes, the more important you are, the higher you rank. Think of the upcoming election. There are different types of VOTES to consider - for instance your vote and a senators vote. Each is important but one IS more important than the other. Links pointing to your website are the same way. (I will explain types of links in more detail below) The more links you have pointing to your site, the more the search engines think - wow this site must be important because lots of sites are linking to it. The better the link, the better your position. So - number of links is important.

What are the types of links?

a) Reciprocal - you link to me, I will link to you

b) One way links of any kind - any site at all linking to you

c) One way links that are from a relevant site - same as above and being relevant to your industry, the more relevant the better.

d) One way links from a High ranking relevant site or High page rank relevant site - Google gives a site a page rank - if the site is high in PR - its a whammer.

e) One way Paid for Links - You pay money to be on a site and Google thinks - wow this guy must be serious about this site if he is actually paying for a link. He's in it to stay.

f) One Way, Relevant Paid For Links - I think you might be getting the picture by now

g) One Way, High Ranking, Paid For Links - If you DON'T get it by now - just stop reading and go pay someone.


Okey Dokey- so you get the picture with links. Now..........

How do you find the sites to link to?

Well you can go to google or yahoo or msn and type in "submit site" or "submit link" and you will get a ton. You can also search for "directories" and sign up for those. There are also the obviosul great places that as a realtor you should already be signed up for that allow you to put your website in your profile like Trulia, Zillow, ActiveRain - etc. (for free)

Or you can pay places Like LinkRe.com - they charge $995 to submit your site to a huge list of directories.

What do I do Next?

Plan on spending some time in front of the computer. For my clients, I pay my assistant to do this using a list I have compiled over the last 2 years of great sites. (NOOO i don't give THAT away for free, duh) and it takes her about 2 days to complete them all.

Remember, this is step 1. There is more to it if you want to rank high and stay there.

If you are interested in my Real Estate Search Engine Optimization SEO services - give me a call. My rates are the cheapest you will find. Go ahead, call me and find out. Price around. Oh - did I mention I also give you a guarantee ;)

Check out my Real Estate SEO portfolio to find out what I have done for past clients.

OR

Keep on reading and as long as you dont mind putting in the work and time yourself, you can help yourself get to the top!

Happy Linking!
Char

Saturday, June 14, 2008

Free MLS Search, Search MLS Listings, MLS Property Search

http://www.mlsmaps.com Free MLS Search of homes and properties. Use our MLS Property Search to connect to every MLS in the USA. Search homes on a Map to see where your property is at before you buy.